Coral is a luxury chocolate brand I created, inspired by the beauty of coral reefs. I designed the visual identity and packaging for the chocolate bar, featuring a hand-drawn coral pattern on the front. To keep the focus on this illustration and the label, the rest of the packaging has a clean, solid background. The logo pairs a luxury font with an icon that represents coral. I customized the "a" with a teardrop shape to match the fluidity of the other letters. A beveled label against the coral pattern adds a high-end touch, while the brand name is displayed at both the top and bottom of the packaging for easy visibility in stores. For the product photos, I used a minimalist backdrop to highlight the vibrant colors and design details.