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TIDY UP TUSCALOOSA

Dive Into a Sea of Flavor.

I helped create a concept of the visual identity for Tidy Up Tuscaloosa, a United Cerebral Palsy of West Alabama, with my classmate Trinity Bailey. Our design reflected the program's mission to empower individuals with disabilities through community clean-up efforts. We used an earthy color palette to represent growth and renewal. The logo creatively combines the letters "I" and "U" from "Tidy Up" into a shovel, symbolizing the hands-on impact participants have. This design was applied to apparel, stationery, and vehicle graphics for a cohesive brand identity. Our final pitch deck highlighted these strategic choices and the inclusive community focus of the project.

Overview.

Strategy 
Brand Identity
Logo Design
Packaging
Product Design
Art Direction
Photoshop
Typography
Digital Illustration

 

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